on May 17, 2013 in eWSA, Social Media, Technology
By Lisa Larter
Phishing scams are one of the most popular ways for hackers to get control of your Twitter account.
Don’t know what Phishing is? The short answer is YOU get tricked into clicking on a link and then, you essentially give up your user name and password and someone hijacks your account. Most often on Twitter they start to bombard your followers with more phishing links via direct messages in the attempt to hack more accounts.
You can easily find countless examples on Twitter: Continue Reading →
on May 15, 2013 in eWSA, Marketing, Relationship Networking, Social Media
By Lisa Larter
In the Social Business Academy, students learn a LOT about how to find your target audience and build your list. There’s an entire section on Content Creation and another on List Building, because these are vitally important building blocks for any successful business.
Whether you are just getting started, growing or rebuilding your business, a plan like this one can help you launch it and get attention. PLUS, it is designed to give you content to keep in touch with those who sign up! Continue Reading →
on May 13, 2013 in eWSA, Social Media
By Lisa Larter
One of the questions that I get quite often is, “How can I get more people to like my page?”
Of course, this isn’t a simple, single post answer, but there is one super easy tip I can give you that will help you get more likes right away.
Continue Reading →
on April 19, 2013 in eWSA, Small Business, Social Media
By Lisa Larter
In a world where, as quick as you can type a status update you can ruin someone’s reputation, it is amazing that people do not consider Integrity to be their most important business value.
Continue Reading →
on February 12, 2013 in eWomenNetwork Members, Marketing, Success Institute, Video, Women & The Media, Women in Business
By Jayne Rios
We’ve left behind expensive, highly-polished, lengthy videos of the past. They had a limited use and are not effective today. Why? Because savvy customers tune-out self-serving rhetoric. They respond to authenticity and responsible content vital for making informed decisions. Social media networks have changed the rules. Here you see real people in casual context, and viewers flock to it. It’s real! Continue Reading →
on December 21, 2012 in Success Institute, Women in Business
by Rochelle Togo-Figa
Studies have shown that one of the top fears people have is speaking to groups. For some people, when it comes to speaking, they’d rather be the one being eulogized than the person giving the eulogy! Continue Reading →
on November 13, 2012 in Motivation & Inspiration, Women in Business
By Judy Mackenzie
Are you projecting the attitude you think you are?
If life has a tendency to overwhelm and fill you with negative feelings, practice projecting a positive attitude. A change in attitude can lead to many positive changes in your life. Practicing a positive attitude can have a quick and important impact on self-esteem, self-confidence and general well being. People will mirror the presence you project. It is not a coincidence that when you are having a good day, everyone else seems to also be having a good day. Continue Reading →
on November 2, 2012 in Education, eWomenNetwork Members, Marketing, Social Media, Success Institute, Women in Business
By Tracey Warren
Google, “How to get more Facebook Fans” and you will get thousands of articles. With all the information out there, you might expect all business owners to have thriving Social Media presences. Sometimes, however, that just isn’t the case. Without knowing it, you may have broken some unwritten rules of etiquette. Here are a few I have discovered in my experiences that might be affecting your efforts. Continue Reading →
on October 24, 2012 in eWomenNetwork Members, Marketing, Social Media, Success Institute, Technology, Women in Business
By Karen Clark
According to Google, 97% of people who frequent local businesses find them through the Internet first. Are your customers and prospects finding you?
What can you do to reach out online to local people in your own backyard?
It used to be that a large printed book of yellow pages was what consumers consulted when they needed to find a photographer, bookkeeper or realtor. If they weren’t sure where to go for art supplies, books or pizza, they let their fingers do the walking. The vast majority of today’s consumers locally and globally, however, turn to online searches and internet directories to find what they are looking for. Within a few seconds they are given information about the closest service provider, restaurant or shop, along with real time customer reviews, ratings and “buzz” that influences their decision on which business to patronize. Continue Reading →
