Rhona Silver of CaterBid, has been in the catering business for over 40 years. She is a trailblazer, changing an entire segment of the catering industry by identifying and filling a niche. She transitioned from marketing to a select segment to owning the biggest catering hall in the USA. This 150,000 square foot venue on 18 acres of land showcased events that honored Presidents, Heads of State and Governors as well as hosting trade shows and corporate events. Ms. Silver is a member of the eWomenNetwork Foundation Advisory Council.
How did you come up with the idea for CaterBid?
Several years ago, I was single and using online dating services to meet new people. After meeting my significant other on the worldwide web, I realized that if you can find love online why couldn’t you use the internet to find a great caterer? Together with my children, Matthew and Rebecca, we developed the idea of bringing catering into the 21st century. And so, CaterBid.com was born!
How does Caterbid work?
CaterBid.com is a completely new way to book events, and the only way to have caterers come to you and bid for your business. It allows you to save time and money organizing the best party at the best price and it is completely free to use. You can use it for planning any type of party – holiday and corporate events or birthday parties and weddings. I wish CaterBid existed back when I was a caterer!
What kinds of things should our members consider when hosting an event for their business?
Don’t be afraid to be creative and festive with your business events. A simple thing like an invitation can set the tone for your gathering.
Consider what type of business you are in when creating the theme for your event. For example, if you are in communications you might create an invitation shaped like a computer or a telephone. Have your food service create opportunities for people to communicate. Instead of doing box lunches at a one-day training, put large share-worthy portions in the middle of the table. As the food is passed and shared, the conversation will flow. You might have notes on the table with ice breakers to spark discussions about your business or even about the food. Or, add a fun element like a magician or a psychic to spark conversation.
You have a successful history as a woman business owner and entrepreneur. Reflecting on your experiences, what are the key things that you feel our readers can do to create thriving businesses in this economy?
Despite every adversity in my life, I’ve always kept in mind one inspirational quote that gives me strength to keep moving forward – “A winner never quits and a quitter never wins.” Just remember that if there is a roadblock, there is still a road on the other side. Whether you go under, over, or around it, remember that you can and will eventually get to where you are going.






6/17/10 Tele-Insights with Lisa Cherney