Tag Archives: LinkedIn
Lisa Larter

LinkedIn Ratings, Endorsements and Recommendations

Do you want to beef up your LinkedIn profile and build up a bit of credibility around what you do? No problem.

How you approach this could leave you looking bad to all those people you are connected to unless you exercise a bit of skill and social savvy. Continue Reading →

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8 Annoying Email Marketing Habits to Avoid

By Lisa Larter

Are you subscribed to a ton of email lists?

You aren’t alone. I have to admit that over the last few years I have subscribed to a LOT of lists. I have studied, learned and consumed more content than the average person probably does in a lifetime.

And, I’m willing to bet that some of the lists you are on keep you really engaged and you read them regularly. Then there are those that are more like a honeymoon gone bad. They’re great for a bit, then slowly become worse and worse until at some point, they become downright annoying! Continue Reading →

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Lisa Larter

Why Silo Marketing Is Hurting Your Business

By Lisa Larter

Facebook is not a marketing strategy and neither is Twitter. Marketing should be part of your Business Strategy and should include how you engage, serve and interact with your customers because those are the things that cause them to “know, like and trust” you.

You have many channels by which your customers interact with you on a daily basis and figuring out how to integrate all of them into an exceptional experience should keep you awake at night…

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Lisa Larter

5 Ways Social Media Can Make Face-to-Face Networking Better

By Lisa Larter

Do you dread face-to-face networking events? Are you worried about what people will think of you, if you’ll be standing alone in a corner the entire time, if you’ll say the wrong thing?

You’re not alone. There was a time when I absolutely hated networking and avoided it at all costs. The problem with that is, your business cannot g succeed without networking because you need to create those connections in order to grow.

There is a better way to make these events easy, effective and fun. The solution is Social Media.

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Let’s Get this Party Started! The Conference can begin today, if you engage!

Through all the wonderful social media avenues, we can start making Conference connections today! Here are three things you can begin now to start connecting with others that are going to be at the Conference as well as preparing for who you want to see once you arrive.

1. Of course, I encourage you to “Like” the eWomenNetwork Facebook page. Just to be clear, if you happen to live in a city where there is a chapter, you may already be connected to that chapter’s Facebook page. I’m talking about the corporate eWomenNetwork Facebook page. I am posting new things about the Conference daily, and by “Liking” us, you will have access to the information instantaneously. Instead, you run the risk that your chapter Facebook page is not lifting the information and posting it. That keeps you out of the loop, and heaven knows we don’t want that to happen!

2. If you are a tweeter like me, I would love to connect with you on Twitter too! I usually post 2-3 times a day, so you are sure to get the latest nuggets of information! I love to pass them on as soon as I get them myself. My tweets include announcements, reminders, opportunities, and encouragement. Please make a note of my Twitter handle: @SandraYanceyeWN (don’t forget the “eWN” after my name or your message will go to someone else). You may also wish to know the corporate eWomenNetwork Twitter handle: @eWomenNetwork. Finally, if you have wonderful comments you’d like to make about the Conference, just include the hashtag #eWN2011. When you include this hashtag, your Conference comments will be posted to the Conference pages on the eWomenNetwork website. How cool is that? We will promote you to all our visitors for posting encouraging words about the Conference.

Just to be clear, if you have comments you wish to tweet that are not related to the Conference, just use the Twitter handle @eWomenNetwork (and don’t use the hashtag). That way, your non-Conference topics will be in the appropriate and perfect place!

3. Finally, you can always check out LinkedIn. The Conference is listed as an Event on LinkedIn. You can share the information with your LinkedIn Network by clicking on http://events.linkedin.com/11th-Annual-eWomenNetwork-International/pub/699912 and then clicking on the Share button to send InMail to your contacts. You can post comments on that page as well. Does your chapter have a LinkedIn Chapter Group? That is a great place to share and discuss Conference plans for your Chapter.

If you are comfortable, please go ahead and set up Facebook and Twitter on your mobile device. If the thought of this makes you twitch, no worries! You can either skip this or we can help you once you arrive at the Conference. We will have the “Be Social” booth set up prominently in the Expo Area. Lisa Larter, from Ottawa, Canada, will be our Social Media expert this year (don’t miss her breakout session). She and her team will be readily available at her booth throughout the Conference to answer your questions and get you moving and grooving in the social media world. She helped me, and there’s no turning back now. What once seemed intimidating is now like second nature!

That wraps up my highlights on how to maximize your Conference experience by getting social and starting now! Enjoy the tips … more to come next week!

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