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Express Your Personal Style This Holiday Season with Glorious Gifting!

on November 22, 2010 in eWomenNetwork Members, Women in Business

The holidays are upon us and it is time to give some thought to unique and creative gifting for your customers, family and friends. If you review the many lists for the “Best Gifts for Women in 2010″, you see everything from the perfect book, a holiday clutch, an over-sized tote and sassy shades, to an iPad, a BlackBerry and a tropical vacation escape. eWomenNetwork member Ruth Fernow of Dilania offers these stylish ideas from her online/travelling boutique.

Who wouldn’t love blinged Stem Wear on your holiday list? The designer uses semi-precious stones to adorn stem glasses, napkin holders and much more. Look for the distinctive and the delightful. What about exotic visors or a chic cap embellished with Austrian crystals for that golfer or jogger on your list?

And if you have a practical and thoughtful client, a purse hook might be the perfect gift. Wrapped in black velvet, this is an accessory every woman needs to have. It keeps your purse in sight, off the floor and within arm’s reach. It even works for backpacks, diaper bags and messenger bags!

This holiday season, don’t forget a present for yourself. Is it time for a new briefcase or travel gear? Ms. Fernow recommends a line called Exclusively Chic Travel/Business bags. It includes a Bag on Wheels, The Overnighter Garment Shoulder Bag, a Laptop Case, Large Tote, Organizer Purse and a cell/business card shoulder purse called PurCELLnality. Gift yourself something fashionable and practical at the same time.

Express your unique personality this holiday season with festive, funky, fashionable and fabulous holiday gifting. And don’t forget to support your fellow eWomenNetwork members and Small Business Saturday℠ on November 27^th. This Holiday Season, “Shop Small”!

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Social Media is for Kids (and for All the Rest of Us!)

on June 11, 2009 in Annual International Conference & Business Expo, Social Media

As an Internet Marketing Consultant and specialist in Social Media, I’m frequently asked a variety of questions related to marketing a business on the web. But the question that I get asked the most often is: “Aren’t social networks just for kids?” or the cousin to that question, “No one who would buy my products/services uses social media – do they?”

These questions stem from the myth that Social Media (blogging, or sites like LinkedIn, Facebook, Twitter, etc.) are used only by “kids” for “goofing off online.” Nothing could be further from the truth! In their 2009 Women and Social Media Study, BlogHer, iVillage and Compass Partners found that:

There are 109 million women in the U.S. ages 18 – 77
With Internet penetration at 72.5%, this means that there are 79 million women online, aged 18-77 years
42 million of these women participate in some form of social media at least weekly, and the time spent on social media continues to increase
48% of the women in the study indicated that they are spending more time online researching purchases in this economy

Now that’s all great information – but it doesn’t answer the central question posed earlier in this post. If you check out the actual study, the real gem is tucked away on the very last page of the report. This is where the results get really interesting!

You might be surprised to learn the percentages, by age group, of the women who participate in social networking online:

Millennials (aged 18-26): 83%
Generation X (aged 27-43): 65%
Boomers (aged 44-62): 41%
Matures (aged 63-77): 25%

So what’s the bottom line? Social media is far from being “kid stuff” — adoption rates of using social media sites online are growing at a rapid pace.

Are your future customers or clients women between the ages of 18 and 77 years old? Then you need to be using social media in your business! Not sure exactly how you could use social media to grow your business, or unsure about implementing social networking as a marketing strategy? Great news! This year’s eWomenNetwork International Conference and Business Expo is all about technology and using social media – the right way – in your business.

We’re going to go through real case studies that will show you examples of real businesses just like yours who are putting social media to work — you’ll get to see exactly what they are doing, learn about what’s working (and the things they tried that didn’t work so well, so you can avoid making costly and time consuming mistakes).

What better way to get started on the path to social media success than to learn from the experts who are already succeeding – and who want to share their secrets for success with you?