Every time you perform, speak, talk to a video camera, network or take a meeting….you want to WOW them! To do that, it’s not so much what you say, but how you say it. You can’t plan it or memorize it…you have to live it and be in the moment, so that the air crackles between you and them. That is Star Power! And I promise that you can create it every time. It’s a step-by-step technique that actors use…not to be fake…but to be our most authentic and emotional and revealing. When you do that and also plug into your passion, it’s contagious.
And sorry, it’s not all about you. It has to be all about THEM. True stars create a real experience for their audience and viewer. They take them on a real journey. It’s a full-out magic ride.
So you can’t just be all about imparting knowledge. Get out of your head because that is going to keep you stuck and removed from your Heart. No matter what your message or product or service is that you’re talking about, you must speak from your passion and truth, and especially your Heart so that your audience takes that journey with you.
And when you do…and they do…that’s when the magic happens. That’s when you have unleashed your true Star Power.
It’s never just you doing a monologue. It’s always a dialogue so that you include who you’re talking to. Always think of it as sending it from your heart to land directly on the heart of your viewer, whether you’re speaking in front of a large group or to that one person who is on the other side of the camera lens, watching you at home. It must be your most personal and passionate communication, straight from your heart. Your truth will then travel straight to their heart and they will be moved.
And remember to have fun while you’re at it! That is the secret that makes magic with your audience. The more you play and have fun, the more your audience does too, no matter what material you’re delivering. In fact, the heavier the material, the more you have to find the opposite. Don’t play a “mood” – go against it. Dip into it for an effect, because emotion is a powerful tool, but then turn it into something else. Be unpredictable. The audience will love you for it.
Be unique – reveal yourself. Don’t try to be like anyone else, because you’re not. You are special. And you have your own quirky sense of humor, your own delicious imperfections, your own sense of timing, your own unique way of talking or walking. These differences that make you YOU are what make you compelling to watch, especially when you are fueled by your passion and sense of play.
Think about movie stars like Katherine Hepburn, Julia Roberts, Tom Cruise, Meryl Streep, Will Smith and so on. They are movie stars because they know how to connect to their truth and they are unpredictable in how they convey their message. They don’t just ask themselves “how would somebody else play this part.” Instead they integrate the words into their entire being and when they speak, it’s magic. That’s why you can’t take your eyes off them! They are compelling to watch. And each of them, if given the same script, would act it out differently. They use their own unique qualities.
You must too. Play with it and unlock yourself to all the possibilities. Don’t try to do “what you think they want.” Change it up. Do something difference each time. Shock yourself and shock the audience! They will go on the journey with you. For instance, I start out different speeches that I give in a number of different ways. For one, which is for my “ACT AS IF to Live your Dreams!” presentation, I open by running up screaming from the back of the room clutching my fake Oscar, as if my name was just called at the Academy Awards. The energy is electric and the room is full of laughter and excitement and magic before I even say my first word!
Dare to be different in everything you do. Mix it up. If you’re at a networking event, do something that doesn’t sound like everybody else. Put your real passion into your 30 second message instead of just your name, business, blah blah blah. Don’t waste your valuable time. Use some drama. Ask a question, put in some emotion and humor, stand out! You will be remembered…and your business will grow.
I wish you lots of success and fun while you’re building your business. Get out there and share your passion, your service and your product with the world. You have the power to change lives! Get excited about it. When you’re fired up, it’s contagious. That gives you charisma and STAR POWER! If you use it, people will walk out the door differently after they leave you, with a new sense of their own power and purpose. And you’ll have them as a new client. That is a beautiful 360 degree win.