Guest Post by Brandy Mychals
1. Craft Your Message so it is memorable!
Having a succinct message that drives home the purpose behind your business creates clarity for you and your ideal client. When speaking in front of a group this will be the #1 reason your audience remembers you once they are out of the room. The clarity it provides you as the speaker and entrepreneur is invaluable as it can keep you on track in all your content creation, marketing and promotional efforts.
2. Create a Message in “Sound Bites”
One of the ways to get the media’s attention is to have a clear message that can be translated into print, radio and TV. Having a message that is marketable generates press. Quick tip: Use your business/book/product in your message.
3. Use Who You Are in Your Message
What happened in your life to make you who you are? The joys and often even more compelling…the challenges! I will be sharing how to access this info and why it can be the “mojo” for your message. I often tell my clients, YOU are the most powerful form of advertisement for your business. In the end, as a Speaker & Entrepreneur, your clients are buying you.
4. Memorize Your Message & Use it Everywhere
If your message doesn’t roll off your tongue, get a different message. It doesn’t need to be fancy. Simple, succinct and ideally, sizzling hot will work! Use your message in your blog, your presentations, your email signature, your tag line, your website….I will walk you through the process of creating a clear message!
5. Become Known for Your Message
If you are starting to get a little tired of hearing your message over and over again…then you are on the right track! It is okay to be repeating the same core message because that is what you will get known for. You want that message promoted and exposed to audiences over and over again. This is one of the ways you “generate buzz” about your business and attract your dream clients. When I spent the time needed to craft my message my business went from the feeling of climbing the face of a glacier to flying down a water slide! Whether you go through this process with me or someone else, I urge you to take the time needed to really craft the message for your business. As a speaker and entrepreneur, I know it will make all the difference! Now, you want to take that message and move into action with your marketing… When I work with my clients we sit down and decide which marketing strategy is going to work best for their business. We base this on their own Character Code and their financial need (how quickly do they need results?)… I often start by creating an outline of their overall strategy. One way you can do that is by having a massive marketing “mind dump” that you will organize into the many spokes of your marketing wheel. After that, we decide how we are going to achieve that and I break it down into 3 strategies:
“Throwing Spaghetti Against the Wall”
This approach works well for those that have an immediate need for a financial return and can move quickly. They will be in action and will be learning as they go. Instead of activating one spoke of the wheel at a time, they will activate 3-4 at a time, hence the title! It is a fun, fast way to generate buzz. Those that are most fond of this approach are Cheerleader, Actress & Class President Character Codes.
“Fill Your Audience First”
This approach works well for those that have time to build and have a spouse, a second job or additional source of income. They will provide information and create a following before they ever initiate an offer. It is a longer time line that can result in a bigger response when an invitation is made, thus the title! Those that are most fond of this approach are Activist, Scholar or Artist Character Codes.
“The Kitchen Sink”
This approach is usually desired by those that have to generate some immediate results and will follow some of the steps involved with “Throwing Spaghetti Against the Wall”. They also have some items structured into a later launch and will use the “Fill Your Audience First” strategy for that…This works best with those that have the need and ability to move quickly in some areas and the patience to be able to wait in others…Marketing is FUN when you can see where you are headed and break it down in to bite-sized bits of information and instructions you can handle. Marketing is also the easiest when you have a clear, carefully crafted message and are in the position of feeling compelled in your work and not driven.
Original Post from BrandyMychals.com
