Tag Archives: brand

Branding: The Architecture of Success

Guest Post by Star Ladin

When you think of your brand what comes to mind? The color of your logo, the beautiful font on your letterhead, the new picture you just put on your website? These are all important elements of your brand but what about your branding? You may be thinking they are the same thing, but this couldn’t be further from the truth.  When I tell people this I usually get a blank, puzzled look followed by, “What is branding?”

Excellent question!

“Branding” is the equivalent to the architecture of a building. It is the strategy, the thinking and the plan behind what you are doing with your business. Think about it like building a brand new house from the ground up. Before you build you make critical foundational decisions like how many rooms it is going to have, how many square feet, and if it will be one or two stories. You determine the point or purpose of its existence.

Similarly, branding is the necessary foundational elements that support the outcome you desire for your business and allow it to function smoothly and feel effortless. Your branding is what keeps you in alignment with who you are and your bigger purpose as you share your gifts with the world. For your brand to attract the client you desire and share authentically what you offer and why you do what you do, you must build the foundation first. Your values, mission and passion are your branding and keep you in alignment.

Your brand is the visual you present to the world. If this was your home it would materials such as brick or stucco, color of your paint, type of front door. The logo and design that share your authentic message with the world is part of your brand, like the icing on the cake. When the face on your business is in authentic alignment your audience will feel it and respond to it.

Are your branding and your brand in alignment? Here are three exercises to get there:

1. Write Your Story

Everyone has a story. When you share it, you are sharing your branding. Your story is the foundation of what you are and how you came to this point due to the choices and tough decisions you made along the road of life. This story is full of examples that will bring to the surface your authentic self and the values you hold close and live your life by.

2. Define Your Top Five Values

Once you define your values, decisions become easy. Why? Because when you approach a the decision-making process with clarity of what your values are it becomes very black and white. If something does not align with your values it is a no. Defining your values will help you to be clear and focused on what you will and will not tolerate.

3. Define Success

When you define it you can own it. In order to achieve goals you have to set them. Ask yourself:

  • What is your bigger yes?
  • What values must be present for you to feel successful?
  • How would honoring those values impact your success?
  • What are you committed to?
  • What two or three things could you do right now that would most impact your success?
  • What two or three things are you doing that have no relevance and impact on your achieving success?
  • What are you willing to give up?

Join Star Ladin on Success Institute 4.26.11 at 1:30pm CST for “Success On Your Terms”

Original Post from Star Marketing Media.

 

Comments { 0 }

The Woman Behind Careerbags Shares Strategies For Traveling Smart

President of Careerbags, Inc.

Ellen Hart, President of Careerbags, Inc.

Guest Post by Ellen Hart

In these days of long airport lines, increased security and carry-on restrictions,   women travelers need be savvy to arrive at their destination ready for business.          Pre Nine-Eleven travel was already filled with delays, packed airplanes and inefficient and often surly customer service. Over the past nine years airline travel has only become more difficult as security breaches, flaws and threats occur on a regular basis. Now merely packing for a trip, whether for a quick meeting or a four-day conference is a constant challenge. Ellen Hart, president of  Careerbags shares how to de-stress your travel experience without compromising on style or your personal and professional needs. Smart traveling begins with a laptop bag or business tote that also functions as a handbag.   Mary Repke, founder of Coakley Business Class (a designer featured on www. careerbags.com) designs and manufactures laptop bags and business totes “that have a system including a clutch and easy access from outside the bag when it’s on the body.   I can easily unzip the bag without removing it from my shoulder and get cash to buy coffee, present my ID and tickets. ” This removes the frustration of setting your bag down and rifling through it. “Having one bag that you can wear and easily access necessities frees women up to simply feel and look more together,” says Repke.   Another idea is to try and find the smallest travel bag you can tolerate and challenge yourself to pack within that.

If you’re traveling more than three days consider sending a bag ahead via Federal Express or UPS. It just makes life so much easier to do that. To avoid time in security lanes put as many carry-on items as possible into Zip-lock bags for fast TSA access and scrutiny.   Take those bulky power cords and chargers and store them in Zip-lock bags in your suitcase and save room for in-flight necessities to carry in your laptop bag. You can’t use them on the plane anyway. Since removing shoes is now standard operating procedure carry thin cotton travel socks in your bag’s side pocket so you won’t have to walk barefoot through grimy security check-points.

Coakley Bag

Coakley Bag

Lightening up is what it’s all about. Boarding an aircraft and getting organized prior to taking your seat is always stressful with anxious travelers at your elbow. Organize all your immediate on-board supplies like reading material, glasses, medication, water and food in zippered cases, pouches and Ziplock bags. This way you simply grab the bags, stow your carry-on and slide into your seat in seconds. Since liquids and lotions are currently capped by the TSA at 3 ounces do take hotel amenities home. If you need a camera simply use your cell phone or a disposable.   For that “just in case my checked bag gets lost” scenario a change in underwear and a clean top can easily fit in with your laptop bag. Forget your entire day planner if you don’t use a Blackberry, Iphone or PDA. Just copy those critical pages containing necessary schedule and contact information. Consider investing in a great cashmere shawl or pashmina for traveling. It’s the perfect feel and look good travel accessory. Use it as a cozy blanket for an in-flight nap. It adds significant style to your business attire and works as an evening wrap.   Now you’re ready to travel smart.

Want more valuable information on how to measure your laptop for the perfect Careerbag?  Check out http://blog.careerbags.com! Ellen Hart the President of www.careerbags.com has been involved in designing, manufacturing and selling of laptop bags, business totes and luggage for professional women for over 18 years.  (Original post)

Comments { 6 }