When you think of your brand what comes to mind? The color of your logo, the beautiful font on your letterhead, the new picture you just put on your website? These are all important elements of your brand but what about your branding? You may be thinking they are the same thing, but this couldn’t be further from the truth. When I tell people this I usually get a blank, puzzled look followed by, “What is branding?”
Excellent question!
“Branding” is the equivalent to the architecture of a building. It is the strategy, the thinking and the plan behind what you are doing with your business. Think about it like building a brand new house from the ground up. Before you build you make critical foundational decisions like how many rooms it is going to have, how many square feet, and if it will be one or two stories. You determine the point or purpose of its existence.
Similarly, branding is the necessary foundational elements that support the outcome you desire for your business and allow it to function smoothly and feel effortless. Your branding is what keeps you in alignment with who you are and your bigger purpose as you share your gifts with the world. For your brand to attract the client you desire and share authentically what you offer and why you do what you do, you must build the foundation first. Your values, mission and passion are your branding and keep you in alignment.
Your brand is the visual you present to the world. If this was your home it would materials such as brick or stucco, color of your paint, type of front door. The logo and design that share your authentic message with the world is part of your brand, like the icing on the cake. When the face on your business is in authentic alignment your audience will feel it and respond to it.
Are your branding and your brand in alignment? Here are three exercises to get there:
1. Write Your Story
Everyone has a story. When you share it, you are sharing your branding. Your story is the foundation of what you are and how you came to this point due to the choices and tough decisions you made along the road of life. This story is full of examples that will bring to the surface your authentic self and the values you hold close and live your life by.
2. Define Your Top Five Values
Once you define your values, decisions become easy. Why? Because when you approach a the decision-making process with clarity of what your values are it becomes very black and white. If something does not align with your values it is a no. Defining your values will help you to be clear and focused on what you will and will not tolerate.
3. Define Success
When you define it you can own it. In order to achieve goals you have to set them. Ask yourself:
- What is your bigger yes?
- What values must be present for you to feel successful?
- How would honoring those values impact your success?
- What are you committed to?
- What two or three things could you do right now that would most impact your success?
- What two or three things are you doing that have no relevance and impact on your achieving success?
- What are you willing to give up?
Join Star Ladin on Success Institute 4.26.11 at 1:30pm CST for “Success On Your Terms”
Original Post from Star Marketing Media.




