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Achieving Breakthrough Success – Overcoming the Obstacles that Sabotage You

Is your strategic planning innovative? Is it cutting edge?

If your strategy is not disruptive in your market space, then it isn’t going to cut it!

Could the way you think be holding you back?  You’ve probably heard that what you do is a direct result of what you believe.  Your beliefs manifest your thoughts, which then produce your actions.

If you believe you can be outrageously successful, why aren’t you achieving the levels of success you seek?

Understanding how your beliefs are formed and how they drive your behavior will help you overcome stutters and stalls and help you create the breakthroughs you seek.  Imagine if you will, that from birth your every experience is filtered through your personal perception.  Based upon your perception, maturity and reasoning abilities at the time of any experience you automatically define your experience and it becomes your perspective.  Your perspective about each experience is recorded in your subconscious database. Your perspective defines each individual experience and all of the perceived elements of each experience, including your definitions of them, are contained in little bubbles.  For visual purposes, let’s call these little bubbles, Belief Bubbles.

Inside each belief bubble many elements about the experience are recorded; things like:

  • Perception
  • Emotional feelings
    elicited by the experience
  • Kinesthetic feelings
    associated with the experience
  • Environmental elements
  • Intuitive senses
  • Your five senses and
  • Even the most minute environmental
    elements

Are your belief bubbles limiting your ability to chart the course for outrageous business success?

What if you could interrupt the automatic association of current events to past belief bubbles?  What if you could completely change the way you think, what you do and what you can achieve?  With conscious awareness and intention, you can change the way think and create the results you want.  You can begin to achieve dramatic breakthrough outcomes immediately.

What if, applying a few proven simple principles could catalyze out of the box thinking and breakthrough results personally and professionally?

The truth is, it can. Armed with a few simple, yet powerful exercises, you will be able to achieve breakthrough outcomes in business and in your personal life.

Join the breakthrough success expert, Sheri Taber, on the eWomenNetwork Success Institute 11.15.11 at 1:30 pm CST as she shares proven techniques to overcome your obstacles.

Join the conversation! What are some ways you have broke through a belief bubble?

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The Seven Phases to the Perfect Customer Lifecycle

While some entrepreneurs are confident students of marketing, most report a feeling of overwhelm and uncertainty about what they should include in their marketing plan. The “menu” of available marketing tactics that I could do is ever growing.

  • E-mail marketing—How can I be using it better?
  • Social media—How do I interact with my fans?
  • Website—How do I make it more effective?

At first, it’s exciting to think of all of the possibilities and tactics, but it soon feels more like chaos than strategy. When all of these mini-strategies don’t roll up to a comprehensive marketing plan, the end result is too often overwhelm and helplessness (i.e. We shut down and don’t actually do much of anything).

How this year can be different?

There are seven distinct phases to the Perfect Customer Lifecycle:

  1. Attract Traffic
    This includes all of the work you do to generate interest in your business, like website traffic, foot traffic, etc. that comes from online/offline advertising, partners, etc.
  2. Capture Leads
    Smart businesses are very intentional about capturing contact information for interested leads as well as permission to follow up. You can’t follow up if they leave your site or store without giving you their info.
  3. Nurture Prospects
    Let’s face it, some leads are hot, and some are not.  Smart businesses have appropriate follow-up in place to educate & build trust with their new leads. Some take 5 minutes to warm up, some take five weeks, some take five years, but when you nurture well, you are the one they think about when they are ready to buy.
  4. Convert Sales
    Once prospects are hot, it’s time to turn them into customers. Whether you have a sales team, or you use automatic follow-up to get the job done, you’ve got to close the business.
  5. Deliver & Satisfy
    What are you doing to make sure that every new customer is completely wowed by you? In addition to delivering your core service, there are many small but powerful strategies for creating happy customers
  6. Upsell Customers
    We all know that it is significantly cheaper to resell a new product to an existing customer, but too often we aren’t systematic enough about offering additional products to customers who’ve already bought.
  7. Get Referrals
    Finally, there are never any better leads than those who come from referrals. What are you doing to ensure that your customers are referring you when they get asked the questions.

Want to hear more on creating the perfect customer lifestyle for your business? Tyler Garns is a highly sought after marketing automation expert at the#1 all-in-one marketing automation software company, InfusionSoft. Join Tyler on the eWomenNetwork Success Institute Tuesday 11.08.11 at 1:30 pm CST.

We would love to hear your thoughts! What are your plans to take your marketing to a new level this year, and next?

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Facebook Privacy, Be Responsible

Tuesday is my Facebook privacy webinar and I have started to go through all the content that I want to teach.

In reviewing all of this, I’ve found that one of the most important things to consider when using Facebook is you are the user of the Facebook product and YOU control 100% what you share. That’s right – you may not understand your privacy settings, which I am going to cover during the webinar, but at the end of the day no one forces you to upload those party pics, the status update that says you are not home, or the rant about your boss being crazy.

The bigger challenge as I see it, when it comes to using Facebook, is judgment.

Are you taking into consideration the potential for the entire world to read your status update, see your photo, view your comment or watch that video you shared? Yes – I really mean the entire world.

Anyone can take a screen shot of what you posted and send it to the local news station, your boss, your mother and/or your spouse. It can be shared from one person to the next, and so on. And if there’s one thing you should know about Social Networks it is that once something goes viral…you can’t take it back. Words can’t be unread and pictures can’t be unseen. As soon as something is placed online it is as if you have created the perfect beginning for an avalanche. All it will take is one person with a loud voice (or many friends/followers on Facebook or Twitter) to share it and start the downhill slide.

So, my question for you when it comes to your Facebook privacy is this: Who is Responsible?

The only person who is responsible for what is on the Internet about you is you. Understanding your settings is key for sharing your content. I agree fully with that. But – there are no set of buttons that are going to filter poor judgment calls on Facebook.

Stop and think:

  • WWMT (What Would Mom Think?)
  • WWGT (What Would Google Think?)
  • WWIT (What Will I Think – ten years from now looking back?)

Use these filters to govern what you post publicly. I believe in freedom of speech, and I also believe we are all (myself included) 100% responsible for everything that happens in our lives.

The only person who can apply sound judgment to what is posted is you. Start by asking the question, WWMT before you press the share button.

If you want to learn more about how to navigate your Facebook Privacy settings, hear Lisa Larter live on the eWomenNetwork Success Institute on Tuesday 11.01.11 at 1:30 pm CST.

We would love to hear your thoughts and advice! How do you protect yourself on Facebook?

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The Top 5 Tips for Making the Most of Social Media

By Cindy Earl, Founder of GetKnownGetClients.com

Marketing with social media is no longer an option for businesses. It is an essential part of any marketing campaign, and can lead to incredible growth very quickly. Your online presence can have a huge impact on how your business interacts with prospects, and ultimately attracts more clients.

Here are five tips for making the most of social media to produce more profit, boost credibility and build your business:

1. Have a strategy. First, determine how social media fits into your overall marketing strategy. What is your goal? Do you want to build a list, drive traffic to a website, or both? Keep in mind that your overall results with social media will depend on your ability to convert that list of traffic into paying clients. To get best results, you’ll want to think through your entire process, rather than just rely on social media as the new thing.

2. Write killer content. There is only one thing that will get you popularity in social media…your content (or written information). You need to create content that people want to read; the kind that grabs attention, solve pressing problems, and has a strong ‘pass-along’ factor. Great content will get you a loyal audience on social media networks. If you are not a writer, or don’t like to write, hire a copywriter.

High value content is in demand both in social media networks and on the web as a whole. Garnering valuable information is the reason people look to the internet. To drive traffic to your site using social media, you must have something that people want.

3. Give more than you think you should and then give some more. Social media can be a highly effective relationship building tool. To build good relationships, it is good to give before you get. Recommend resources, contacts, and give information freely.

 

4. Strike a balance between giving and self-promotion. When you have new content on your site or that you have submitted to a directory, send out an email or message via the social network to let your readers know about it. But, be careful not to overdo it. You’ll alienate people if you are always selling something. It’s important to find the balance between sharing valuable content and resources with shameless self-promotion.

5. Be time conscious. Social media is an attractive marketing tactic because there is no huge financial investment to get started. However, it can suck up an awful lot of your time if you’re not careful. And time IS money if you want a successful business. You need to get really clear on what you want to achieve and allocate your time accordingly.

Most of all have fun! Social media is a great way to promote yourself and your business online and build trust and credibility with your potential clients over time.

Have any questions about these tips? Contact Cindy Earl, founder of GetKnownGetClients.com or email info@getknowngetclients.com. Hear Cindy live on eWomenNetwork Success Institute 10.27.11 at 1:30 pm CDT. We absolutely love Cindy, and we know you will love her too!

Join the conversation! We would love to hear what some of your tips and strategies are. How do you make the most of social media?

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A Success Mindset

Your success will begin and end with your mindset. Your mindset creates the opening for success to flow to you… or not. It’s the mechanism that turns on or shuts off the flow of ideas that can and will be the keys to your success.

A mindset will make you as mechanical and as predictable as a calculator… hit number and it appears on the screen. If you have a “Success Mindset” you will gain support in your endeavor to achieve success.

Your mindset takes in, digest, uses or rejects what is valuable and what is not.

A mindset is like a command post. I’ll try or I won’t try. I’ll learn or I won’t learn. I’ll make the call or I’ll put it off. I’ll get the job done or I’ll procrastinate.

Your mindset influences your behaviors, and your behaviors bring forth your successes or failures.

The good part is that your mindset is created and controlled by you. Your voluntary, controllable thoughts, beliefs and feelings, backed by a firm decision, can, and do, form your action patterns that lead to the results you produce.

Expand your mindset and you will expand your range of possibilities. When your thoughts, beliefs, feelings and actions are in perfect alignment, the conditions in your life will change like magic! Simply put, if you develop a millionaire mindset you will then become a millionaire! Everything you have in your life, good or not so good, is a result of your mindset. If you want to accomplish

ANYTHING you must first develop the mindset necessary to accomplish it.

What is a mindset? A mindset is a decision that creates that feeling inside that you’ve already accomplished your chosen objective. It’s not a goal of “someday” I will get there, or “next month” I will accomplish it. It’s a mental and emotional state of being that says you are already there!

So if you want success in any endeavor, start to own success, feel it, see it, taste it, become it, and it will be yours.

Assignment for this week:

This week take a look at the firm decisions you make and how easily you accomplish them. On the other hand take a look at those things you struggle with and discover what decisions you need to make in order to end your struggles.

Join Jim Britt on Success Institute 10.18.11 at 1:30 pm CST as he shares his positive insight on “Cracking The Rich Code, The Six Traits That Wealthy People Have In Common”.

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Meet a Customer with $119 Billion to Spend

 

 

 

 

The Federal Government awards nearly $100 billion in contracts annually to small business owners. This day-long event– featuring buyer/seller matchmaking, workshop breakout sessions, expert speakers and networking opportunities– is designed to help get small business owners on the path to securing these contracts and help boost profits.

Event registration is FREE for all attendees.

BREAKOUT SESSIONS INCLUDE:

  • Meetings between buyers and sellers
  • Researching and Forecasting
  • GSA
  • Teaming
  • Certifications

Learn more today and register at vipgovtcontracting.com

PARKING ACCOMMODATIONS PROVIDED FREE OF COST.
PLEASE NOTE THAT EVENT SPACE IS LIMITED AND IS OFFERED ON A FIRST-COME, FIRST-SERVED BASIS.
PREVIOUS AMERICAN EXPRESS OPEN EVENTS HAVE SOLD OUT, SO REGISTER NOW!

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9 Things Leaders Must Stop Doing- If You Want to Lead a Growth Company

Why do businesses fail to achieve breakthrough performance? Because they make things too complex. From the top down, everyone’s day is cluttered with tasks that don’t impact the organization’s strategy and goals.

Organizations that leverage a “Stop Doing List” accelerate achievement, create breakthrough opportunities and increase shareholder value. The Stop Doing List creates time and space to execute to goal aligned activities.

The Stop Doing List is also a vital component of your strategic plan. If your company doesn’t currently have a formal strategic plan in place – get it done – it is never too late or too early to get it done.

As the leader of your company, it is your job to spearhead the effective development of goal-aligned strategy and be the leading proponent of its execution and achievement. It is your responsibility to set standards, culture, ethics and to control how your company behaves.

Another very important aspect of strategic planning is the identification of the organization’s Vital Few Objectives (VFOs). These objectives clarify and direct the organization’s activity. They bring with them priorities and responsibilities. In order to attend successfully to the VFOs, leaders must develop, align and cascade Stop Doing List activities all the way down to the line people.

If you want to become a better leader, if you want to spend more time focusing on what matters, when it matters and if you are serious about creating a sustainable growth company, you’ll need to “STOP DOING” nine very specific things.

Sheri’ Taber’s “9 Things Leaders Must Stop Doing, If You Want To Lead A Growth Company” introduces “The Stop Doing List,” a powerful best practice principle and critically important step in the development and execution of successful strategy. She’ll teach you Stop Doing Strategies that will catapult your company to successive next level bests!

Sheri’ presents this powerful workshop for eWomenNetwork on October 11, 2011. Click here to learn more and to register.

800.513.6902

www.ThePPGinc.com

Sheri@ThePPGinc.com

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Networking and Philanthropy – A good mix?

I recently met with a fellow entrepreneur who had some concerns regarding networking and philanthropy. When she arrived in our community and started her business, she was already accustomed to getting involved and giving back, so she continued those practices. As her networking circle grew, she was approached by many of her new business contacts to support their non-profit endeavors, which she gladly did. After all, this was a great opportunity to give financially to some great causes, get involved, and nurture new relationships to the next level… Right? But when it came to her turn to hold fundraising events, she found that many of her colleagues did not reciprocate their support. She was left discouraged and disappointed in her attempt at mixing networking and philanthropy together. Can this work effectively?

KEY TRUTH: When it comes to networking and philanthropy, be authentic. That means you gift generously to causes that you are passionate about without any expectation of anything in return.

Networking is about building relationships with people.

Philanthropy is about giving money to causes that you are passionate about.

Giving money to causes in order to build relationships with people is not always authentic.

But giving money to causes because people you care about are passionately involved in that cause, and you want to support them in that passion is authentic.

KEY TRUTH: When it comes to networking and philanthropy, recognize that everyone is limited in TIME and MONEY. No one can attend everyone’s events, and everyone has a limit on how much they can give away, regardless of how great the causes may be. So don’t expect the impossible. It’s unfair to hold grudges against people who didn’t support your endeavors… and that only ends up working  against you. Instead, focus on what you can manage. Put together a Philanthropic Budget for your company.

7 Steps in putting together a Philanthropic Budget .

1.  Determine the amount of money you want to give to non-profit organizations for the year. What can you afford? Be careful there. If you  only give what you can afford, it’s likely that you’ll never give a thing. I challenge you to pick a number that exceeds that.

For example: Let’s say $4000

2.  Decide which cause or causes you are most passionate about. Stick to one or two for starters. If you are unsure about which causes to support, spend a year really getting to know the non-profit organizations in your community so that you can make a wise choice the following year.

For example:  Let’s say we choose the eWomenNetwork Foundation as our main organization to support.

3.  Designate a higher percentage  of your budget to your key cause(s).

For example: 50% of my budget will go to the eWomenNetwork Foundation annually. I’ll write a check for $2000

4.  Designate a smaller percentage of the budget to other causes you are interested in supporting.

For example:  25% of my budget  ($1000) will go to:

$ 500.00       The Boys and Girls Club

$ 250.00       The Community Food Bank

$ 250.00       The Salvation Army Homeless Shelter

This money will be distributed in the form of a check at their annual fundraisers.

5.  Don’t forget to set aside still another portion of the budget for undesignated support.

Think of this as your Philanthropic Petty Cash that allows you to support new non-profit organizations that you hadn’t considered before. Perhaps you’ll use the money to attend an awareness luncheon. Or maybe you’ll give a donation to an important colleague, who is running in a 5k race for Breast Cancer.

For example:  I have set aside 25% of the budget ($1000) for undetermined giving that may end up looking like this:

($600)  1 misc. non-profit/networking luncheon a month at $50 each ($250)  1 big fundraising event for a new cause I’m interested in    ($100)  2 friends ran a 5k race for various causes at $50 each     ($25)    1 of my clients asked me to support her child’s fundraising  ($25)    a Christamas gift card donation for Big Brothers Big Sisters

6. Determine to stick to your budget.

This is an important factor. When you have a philanthropic budget in place, you’ve made arrangements to give generously to key causes you are passionate about, as well as having money available for unexpected and undetermined giving. Once the money is gone, you can easily and honestly tell people that your annual giving budget has been used up for the year, and that you’ll consider them in the future.

7.  Diversify your giving methods to give even more!

Although your money may have been used up for the year, keep in mind that giving/gifting isn’t always monetary. You can always gift your time and/or expertise by volunteering or participating on a Board or Committee.

For example:  I may do the following in addition to my annual financial giving:

Walk 1 mile for Relay for Life and collect sponsorships.

Serve on a committee that helps plan an annual fundraiser.

Do the tax reporting for a small church group in the community.

Invite other business colleagues to non-profit awareness events who may consider financial donations.

Networking and Philanthropy can work. A Philanthropic budget will help you pull it all together in a more effective way! Let me know how you make out.

Happy Giving!

Gail

Gail A. Sullivan lives in Sarasota FL. She is the CEO and founder of BECAUSE WOMEN which helps women get to the next level of success through quality conferences, forums, workshops and events. One of her greatest joys is teaching people about Philanthropy and helping them implement that as a key component in their personal and professional lives. Gail is a motivational speaker and author of the book:  The Yellow Brick Road: A Woman’s Journey to the Edge and Back.

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HOW TO FUEL YOURSELF FOR PEAK PERFORMANCE!

Do you wake up tired every day?

Do you tend to run out of steam as the day goes on?

Are your days so busy that you miss meals?

Do you feel that you’re eating healthy but just don’t have the energy you want, and the weight is still creeping on?

IN TODAY’S WORLD we are all so busy multi-tasking, with schedules jammed to the hilt! We are demanding more and more from ourselves, and yet letting the fundamental things slip that would fuel it all!

WHAT IF you could have more energy all day long – be more alert and attentive – be in better moods – feel  great – awaken feeling refreshed – eliminate cravings – and maybe even lose those stubborn pounds that you’ve meaning to ‘get around to’ doing?

Sure, you want all this, who doesn’t? But there is never time to stop and address any of these concerns? And, if you did manage to stop long enough, where would you start? There is so much conflicting information out there.

So, in a world where women think about food and weight as much as men think about sex (yes it’s true!), let’s do something about it, so we can get on with and maximize the other areas of our lives!

What I am going to do is outline for you the basic needs of your body—what it needs, why, and how you can give it just that. Start this simple plan immediately and you WILL notice the difference: a difference that will ripple positively throughout your life, both personally and professionally.

First, it is important that you understand the facts behind the fuel!

We need five things: Energy (from calories), Nutrients, Hydration, Sleep, Movement/Exercise. These five pillars are the springboard for your life! Think about that for a moment. We need all of these in a certain: Quantity, Quality, Timing.

If you mess with any of these, it’ll have a domino effect with the others. The result? Cravings, tiredness, running out of steam, not sleeping well, waking up tired, weight gain. All those things that hold you back in life – eh? Those things you wish would just disappear! So let’s get that happening!

If you don’t get those five things outlined above in a certain quantity, quality and timing, it will mess with your blood sugar, metabolism, and hormone levels. Why is this important? Because these control your hunger, your energy, and therefore, performance every moment of your day! So, what’s the key? Keep these three things (blood sugar, metabolism, hormones) level and constant. Here’s how:

ENERGY - You MUST eat regularly. Do NOT miss meals or let long gaps go between them. Your body needs fueling every
3-4hrs. Otherwise, your blood sugar and metabolism will drop, causing irritability, being lethargic and cravings.  Eat breakfast. It boosts your metabolism (and fat burning), and it brings your blood sugar back up after sleeping.  If you don’t, your energy will be depleted, you’ll crave more bad foods as the day goes on, and your metabolism will stay really low.

NUTRIENTS – It’s all about fueling your body with what it needs. Think natural and fresh, as much as possible, fruits /veggies. Unfortunately, so often now (with the food BUSINESS!) these are empty/depleted of nutrients. So, try and get more organic foods/local/in season or frozen. In addition, the fiber and water in these will keep you full longer and aid digestion.

HYDRATION – Make sure you get consistent intake during the day from foods and water. A 5% drop in your body’s water levels leads to a 25-30% loss of energy. And, even with mild dehydration, your metabolism slows down by 3%. Again, it’ll help fill you up, and you may be mistaking thirst for hunger, so sip away!

SLEEP – I know, I know!  It’s one of the first things to let slide in our hectic lives. But, I cannot stress how IMPERATIVE it is to maintain as EVERYTHING stems from sleep. Cells renew; body burns fat; memory sorts itself; you produce hormones for controlling your appetite/registering when you’re full; and your ‘happy’ hormone for your moods. If you continually lack in this area, you will eat more, and more bad ‘empty’ high-calorie foods (as your body will be screaming for quick energy), you will run out of steam, you will suffer bad moods, be irritable, put on weight  … and basically end up being no good for anyone or anything. And, you will eventually get ill/ailments. Solution? Time your sleep in 90 min. increments. If you can’t get 7.5hrs, then aim to wake up at 6 hrs. Why? Because your sleep goes through 4 stages of deepness taking 90 mins., and it’s in the 4th where all the ‘good’ takes place. So, max the number of repetitions of that stage, and wake up when you go back into the light stage (stage 1) and you’ll feel more refreshed. Try it!

MOVEMENT/EXERCISE – Do I hear another groan as this slips down your ‘to do’ list? I’m sure you know the benefits:  boosts your metabolism so you burn more fat, improves the quality of your sleep, your moods, etc. Yes, it all fits together like a jigsaw puzzle! So wherever you are or go, just move! Take the stairs, stand up whilst on the phone, walk around – hey, even jumping jacks!

LASTLY, know that your body burns food/fuel at different rates: carbs first, then fats, then proteins. So, if you want to stay full and satiated longer, eat protein at every meal.

Know that ‘simple’ carbs are the quickest source of energy for your body – white sugars, white breads, etc. (more processed foods). These are pure calories and completely devoid of nutrients. It’s best to avoid them altogether. Choose ‘complex’ carbs – fruits, vegetables (basically your more natural foods). They contain fiber and nutrients, help keep your insulin/blood sugar stable, and therefore your energy levels. Also, because of the fiber and water content, they’ll fill you up, keeping you satiated longer, and provide volume to boost your metabolism. Yes, eat fats! But, go for the ‘good’ ones with omega 3’s, i.e., olive oil, avocados, fish, nuts, chia seeds. And, without fail, eat protein at every meal, and even snack, if you can – fish, meat, chicken, beans, dairy, and soy.

Ok – that’s the science – and hopefully more than enough reason and motivation! What about in real life?

#1 -  Plan to eat – the healthy way! You plan everything else in your life – why not your health?! A little bit of planning goes a long way. Stock up your fridge and freezer at home as well as at work. Ask yourself “What can I eat to get maximum volume, minimum calories, and the most nutrients?!”

#2 -  Eat regularly. Missing meals WILL work against you.

#3 -  Eat protein at every meal/snack.

#4 -  Eliminate white foods from your diet such as sugar, bread, rice, pasta. These are poison to your body! There are plenty of healthier alternatives.

#5 -  Eat more natural foods – lots of color (less processed).

#6 –  Think nutrients.

#7 –  Take your supplements.

#8 -  Make time to get more sleep.

#9 –  Carry healthy snacks everywhere to avoid temptations.

#10- Hydrate consistently throughout the day.

#11 -Move every day.

I implore you to take control now with every mouthful you, your family and loved ones take. Live your best life, be the best in business you can. Fuel yourself for peak performance everyday!

Dawn Peters

Naked Health

www.NakedHealthgrp.com

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Networking C.R.I.S.I.S.- More Clients. Revenue. Influence. Sales. Impact. Success.

Guest Post by Sheri’ Taber of  The Peak Performance Group, Inc.

It is estimated that networking can yield 80% more results than cold calling. Networking can also increase your chances of landing a job by more than 70%. Whether you own a business, have a job or are looking for one, you should be networking.

Some common and misinformed reasons include, “I’m not a sales person, I can’t do face-to-face selling,” “I don’t even know where to go to network” and “I don’t have the time.”

Networking is NOT direct sales, and it isn’t a new idea. People have always done business with people whom they know and trust.  How else to trust someone other than getting to know them?

Networking is all about developing relationships and can be the highest yielding strategy of your marketing plan. You can’t afford not to get involved.

Networking Basics

Who is your ideal referral or strategic partner? These are the people who already have trusted relationships with your target customer or employer; they are their:

 

  • Clients,
  • Community,
  • Associations,
  • Vendors,
  • Networking groups or
  • Professional services suppliers

You aren’t looking to sell to these people, you are looking to build relationships, market yourself, then earn their referrals and give them referrals in return.

Identify what events these ideal partners attend, and be there! They could be market or vendor related events, associations, client events or even community and humanitarian activities.

Networking isn’t an overnight sales tool. Relationships built on trust and credibility take time, but they also have longevity far beyond a quick sale. Networking also isn’t a one-way street. These relationships should be mutually beneficial. Understand their business, what they do, what their personal and professional goals are, and what qualifies as a good lead for them. Pass them referrals as soon as you are comfortable and able and they will do the same for you.

Strategic Planning

Networking drives the growth of your business.  To make the most out of every networking opportunity you must create an action plan wherein all of your networking activities are aligned to your strategically defined business goals.

What are your networking goals?

  • Reach business goals?
  • Build relationships to generate new clients?
  • Meet colleagues for possible collaborations?
  • Develop brand and name recognition?
  • Look for funding opportunities?

With a clear understanding of your desired outcomes, you’ll be able to develop a networking strategy that out delivers previous experience and your expectations!

The forethought put into preparing physically, mentally, conversationally and emotionally will contribute to a successful networking event as well as long-term results toward your goals.

Be Physically Prepared

  • Name badge
  • Business cards
  • Smartphones
  • Pen and notepaper
  • Brochures (if appropriate for your business)
  • Professional attire and posture that reflects confidence

Be Mentally Prepared

  • Focus on connecting and sharing with others
  • Consider how you can support those you meet – then do it
  • Have a “full practice” or “booked solid” mentality, energy and essence
  • Avoid approaching networking from a “must make a sale” mindset ‐ it projects a scarcity mindset and attitude

Be Conversationally Prepared

  • Listen and ask genuine, relevant and strategic questions
  • Frame your responses and business oriented conversation to their needs and network
  • Make your pitch emotionally compelling; emotional benefits garner higher interest
  • Be enthusiastic
  • Know how to create and leverage opportunities for your ideal contacts

Be Emotionally Prepared

  • What you believe and feel on the inside is projected outwardly – have a winning attitude
  • Align your thoughts and behavior with your level of service and integrity
  • Disconnect from the problems and challenges that are occurring in your world

It’s not what you know, it’s whom you know – and networking is your most powerful path to mutually profitable relationships.

 

Join Sheri’ Taber, CEO of  The Peak Performance Group, Inc. on August 23, 2011 at 1:30pm CST for the one-hour, eye-opening Networking C.R.I.S.I.S. Tele-Session.  Register Now!

 

 

 

 

 

 

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