Archive | Social Media RSS feed for this section

Are Your Blog and Email Friends?

Guest Post by Karen Talavera
 
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.

There’s been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make – integrating email with your blog?  Here are three easy ways to do so:

Tip #1. Promote email subscriptions and content offers on blog pages

A well-written, frequently updated blog can drive significant amounts of traffic to your website (or, it may BE your website). With the impact of search indexing and social sharing, it’s likely that many potential readers are first landing on your blog pages – not your home page or product pages.

Make sure you have a way to capture email addresses from blog visitors who might not take time to explore other parts of your site.  How to do so?

Make your e-newsletter or promotional opt-in offer visible on every page of your blog. That way, visitors who land on a specific blog post – and like what they read – will easily see other ways to receive content and information from you.  When you build this into the standard frame or design template of your blog, it’s easy to do.

Tip #2. Offer an email subscription to your blog posts

Although it’s standard practice to use RSS syndication to provide automatic updates of blog content, RSS readers remain a niche technology (various studies have placed RSS adoption between 10%-20% of Web users). But many feed management systems, such as Feedblitz and Google’s Feedburner, allow subscribers to receive updates by email.   I myself subscribe to many blogs this way, as I prefer to have as much content as possible pushed to my inbox where I use tools to sort and prioritize it from there.

Promoting an email update service can help you attract a lot more subscribers for your blog content. You’ll also capture a vital piece of information that you don’t get from RSS subscribers – an email address.   And this as we know is CRITICAL to including blog subscribers in your marketing and promotional communications funnel.

Also consider taking a cue from listserv mailing lists and create a blog “digest” newsletter. This could be a weekly, biweekly or monthly publication that consolidates blog headlines from that time period for easy scanning and skimming.  The option may appeal to visitors who want to follow your blog but don’t want a lot of new messages in their inbox. You also can use space within that email to promote relevant offers to subscribers.

Tip #3. Repurpose blog posts and other articles for your email newsletters

Get the most from the content you work so hard to create by repurposing and re-using blog posts within your email newsletters.  A favorite tactic of mine (which you’ll soon see in my e-newsletter, InSight) is to write a blog post, then use the first half of it as an email newsletter article with a link to continue reading the full article on your blog.

This drives email subscribers who HAVEN’T yet sampled your blog to the blog on a regular basis.  Also, since you have more latitude and control over what happens on your blog/site and more ability to drive conversion or sales from there than the inbox, getting readers in front of your content in your preferred context should always be the goal.

You can also consider dedicating a specific section of your newsletter as a “blog corner” – highlighting your most popular posts, a featured guest post, or a post by an industry luminary.

Finally, look for ways your blog content offers variety or a departure from typical newsletter articles. If your blog tends to be more informal or entertaining than your newsletter articles, that content may be a welcome addition.  For example, Jim Palmer (the Newsletter Guru) routinely includes a video in his email newsletter which plays on his blog.

Remember, your blog and your email can work beautifully in tandem to both distribute content and invite readers to interact with you in other ways . . . ways that produce deeper engagement, greater loyalty, and more revenue.  Plant the seeds to forging stronger ties between your blog and email marketing and watch your opportunities flourish!

Join Karen Talavera on Success Institute 2/15/11, 1:30pm CST to learn more about  The 3 Keys to Unlocking More Revenue from Your Online Marketing in 2011

Comments { 1 }

eWomenNetwork Exclusive! Get 90 days of Constant Contact for FREE

Constant Contact has joined eWomenNetwork as a partner - Get 90 Days Free!

Constant Contact has joined eWomenNetwork as a premier marketing partner - Get 90 Days Free!

Constant Contact has recently joined eWomenNetwork as a premier marketing partner. As a result you can receive a 90 day FREE trial when you sign up as
a new Constant Contact user through eWomenNetwork. The normal trial is 60 days. Only through eWomenNetwork can you get 90 days.  An extra 30 days at no
cost!

Constant Contact is an incredible “cost effective” email marketing service. I use it myself for all of my e-mail newsletters, and highly recommend them. And now, with a 90 day free trial, you have nothing to lose!  Click this link below to start your free trial today!

http://www.constantcontact.com/ewomennetworkimage003

Comments { 0 }

Key4Women Confidence Poll Shows Optimism and that End of Recession is Near

Maria Coyne

Maria Coyne

From Maria Coyne at Key4Women:

Back in April, we were surprised to learn that the women business owners polled for the Key4Women Confidence Index were largely optimistic that the end of the recession was on the way.

The second survey, conducted by the Center for Women’s Business Research and sponsored by Key4Women in October, indicates these women business owners are seeing the beginnings of an economic recovery.

Read more…

Comments { 0 }

The Marriage between Giving Back and Giving Away

Marina Spence

Marina Spence

A Guest Post by Marina Spence

Don’t you love eWomenNetwork’s emphasis on giving back?  The joy you get from knowing your generosity of spirit makes a difference in someone’s life?

And as an entrepreneur, haven’t you become good friends with stress?   Stress from hours spent at the computer, on the phone, or on your feet your body begs for bed?  Stress from worries about the bills, the sales, and everything in between?

Now you can marry your love for giving back with your need to give away your stress.  But first, do you know what the #1 stress-reducer is, according to Dr. Mehmet Oz of Oprah fame?

It’s meditation.

Don’t start yawning.  Meditation’s not that boring.  And it’s not that hard either.  In fact, you’ve probably done it before and didn’t even realize that you were.

From almost 20 years of teaching mediation to beginners, ranging from Manhattan professionals to prisoners at a correctional facility, I’ve seen that motivation is key.  There’s a saying that if your “why” is big enough, you’ll find the “how” to get something done.  At the end of this post, I’ll make the “how” super-easy.  Let’s talk first about different “whys” to mediation.

Why bother?  What’s in it for you?  Here are my top ten reasons to meditate.

10.  You better remember why you walked into a room—OK, maybe this more applies to us Baby Boomers than anyone else.  But meditation does increase focus and concentration for anyone.

9.    The light changed at the crosswalk and you aren’t left behind, lost in thought—Being lost in thought generally happens when you worry, and meditation is a natural antidote for worry.  Through becoming more aware of our habitual, robotic thoughts we can begin to change them.

8.    You stop the nervous foot tapping thing—Instead of nervously tapping your foot, you breathe instead.  It’s subtle and not annoying (unless you’re breathing really, really loudly).

7.    You smile more and grind your teeth less—One of the meditation techniques I teach involves a BIG GRIN at the end of the technique.  People hate it and love it.  I challenge you to try it.

6.    You have the feeling you do after an hour of yoga, but without the exercise—Don’t get me wrong, I’m a yogini too and nothing takes the place of a yoga class.  But there’s no reason to think the yoga studio is the only place to have that cleared out feeling.

5.    Your obnoxious uncle/aunt/cousin doesn’t bother you as much—As well as not being so bothered, you start liking people that you never thought you would.  The expression “we are all one” begins to feel like less of an expression and more of a truth.

4.    You look younger than you are—OK, meditation is about turning inward, not outward.  But why not enjoy one of the side-benefits of less stress and anxiety?

3.    Your intuition becomes your secret advisor—Amazing, we have this brilliant compass instead of us that can guide us at every turn.  Who knew?  The more you meditate the more intuitive you become because the doubting thoughts are turned down to low.

2.    You have moments of not thinking, and feeling brilliantly alive—We Westerners are raised to do, not be, so meditation is counter-intuitive.  But we need the clearing swish of meditation to re-set.  The most creative ideas, for me, come after a meditation session.

1.    Your heart heals, and holds more love—How many times have you been heart broken?  If you are alive to be reading this, it’s probably more than you care to remember.  Meditation, especially on the heart center, can heal the heart, allowing you to accept and receive love more fully.  There are also forgiveness techniques, focusing on forgiving ourselves first, to aid in our healing process.

A final thought:  meditation is like a shower for the mind.  You wouldn’t go days and days without showering would you?  So how can you even consider going months and years without clearing out your head?

Now here’s the intersection between giving back and learning to meditate.  The Pink Edge (that would be me) is offering a meditation tele-class, Practical Meditation for Impractical Times, which begins 1/5/2010.  The tele-course is a benefit for Women for Women International, the organization that helps women victimized by war become self-sufficient.  What a fabulous organization Women for Women is!  They empower women in the worst of circumstances to become the best, for themselves and their children.  Women for Women has earned top ratings for the amount of money that goes into their work (as opposed to overhead), and were recently featured on Oprah’s “Half the Sky” program.

So you can learn meditation, or pep up the practice you already have, and help a mother, daughter, or sister at the same time.  For de-stress details or to register for the tele-class, visit http://www.itseasytomeditate.com

Meditation:  don’t leave the house without having done it.  It’s easier than you think.

About Marina
Marina Spence is an author, management consultant, speaker, and teacher of meditation.  Of these roles, she enjoys the latter the most.  Her specialty is teaching beginners how to incorporate meditation into their busy & stressful lives, just has she has been taught by master meditators in Buddhist and Indian traditions.  The styles she teaches range from gazing to chanting to using music as a way to increase concentration and drop into silence.  She believes that meditation is the foundation to dropping old ways of thinking and acting, as well as gaining energy and insight for personal and social change.

Marina has taught meditation in Manhattan, and Washington D.C., as well as at a Brooklyn shelter for battered women and to inmates at Rikers Island Correctional facility.  After many years of working & living in New York City, Marina is now in the San Francisco Bay Area.  She is the author of Make Every Day a Friday!  The Joy of Connecting Who You Are with What You Do and the founder of The Pink Edge, www.pinkedge.com.

Comments { 1 }

eWomenNetwork Presents: Your Social Media Road Map: How to Promote Your Company Strategically and Grow Your Sales Using Social Media

Caroline Melberg, Social Media Strategist & Web Expert

Caroline Melberg, Social Media Strategist & Web Expert

Just a quick reminder that tomorrow at 3PM CST I’ll be presenting “Your Social Media Road Map – How to Promote Your Company Strategically and Grow Your Sales Using Social Media”  … and I just cannot wait to share this information with you!

Do you know how important social media is going to be to your business in 2010 and beyond?

Within the last month, Google and Bing have both inked deals with the micro-blogging site Twitter enabling them to display the conversations going on in real time within the search engine results.   This means that the conversations that your competitors are having online right now are going to start showing up in the search engines when your potential customers search for you online — are you on the social web?  And more importantly, do you know how to create a strategic presence using social media sites to avoid wasted time and start seeing increased sales?

If not, come to tomorrow’s webinar to find out how!

Click here for all the details and to register today!

Caroline

Comments { 0 }

eWomenNetwork Presents: Your Social Media Road Map: How to Promote Your Company Strategically and Grow Your Sales Using Social Media

Get the low-down on using social media to grow YOUR Business!

Get the low-down on using social media to grow YOUR Business!

Caroline Melberg, Social Media Strategist & Web Expert

Caroline Melberg, Social Media Strategist & Web Expert

Have you been invited to join social media sites like LinkedIn or Facebook – and you’ve joined only to wonder – ok, now what?

Have you heard that “you must be on social media to grow your business” — but you’re a bit overwhelmed by the amount of social media sites out there and you’re not quite sure where to start?

Well – you’re not alone!  I talk to business owners all the time who feel exactly like you do – and that’s why I’m excited to announce a new Tele-Insights Webinar coming up NEXT Thursday, December 17th at 3PM Central Time where I’ll be sharing how you can promote your company using social media – and how you can do it strategically so that you skip the wasted time and you actually see results for your efforts!

In this Webinar, I’m going to cover:

  • Why “Marketing as Usual” no longer works
  • Creative ways you can tap into the Twitter craze to market your business affordably
  • Specific social media take-aways you can use to find new customers and increase your sales right away
  • How social media helps you rank higher with the search engines
  • How to strategically implement a social media plan for your business that eliminates wasted time and gets results
  • Why you need to get started with social media today!

I am really looking forward to this Webinar — I can’t wait to share this info with you!

Get all the details and register for the Webinar here today!

Caroline

Back to the eWomenNetwork Blog

Comments { 0 }

Success Institute Social Networking Tele-Interview with Mari Smith on November 18th!

An Exclusive Tele-Interview with Mari Smith
Wednesday, November 18 from
3:00 PM to 4:15 PM CST

Mari Smith

Mari Smith

eWomenNetwork Presents: Social Media Success: How To Strategically Grow Your Business Using the Top Two Online Social Networks – Facebook & Twitter!

Facebook, Twitter and other social media sites are extremely powerful marketing mediums through which you can exponentially grow your business!

During this information-rich session, Mari will share proven strategies for generating significant online profits using social media.

Click here for full tele-interview details.

Caroline Melberg

Back to the eWomenNetwork Blog

Comments { 0 }

Check out the New eWomenNetwork eStore – Complete with Speaker Downloads from the 2009 eWomenNetwork Conference!

eWomenNetwork eStore Launches!

eWomenNetwork eStore Launches!

Wow — eWomenNetwork has just added a brand new eStore to our website!

Did you miss out on this year’s Conference, and wish you had been there to hear all the great speakers?  Or, were you like me in attending the Conference, but there were just too many great break-out sessions to be able to see them all?

Well, that’s why the new eStore is so exciting!  You’ll find downloadable copies of all of the break-out sessions from all of the tremendous speakers including top sellers like:

Plus all the rest of our speakers from the eWomenNetwork Conference last August.

You can buy them individually, or there is also a complete packaged set of every speaker from this fabulous weekend.

Don’t miss out – go check it out and get your copies today!

Caroline Melberg

Back to the eWomenNetwork Blog

Comments { 0 }

Is Your Favorite Brand Using Social Media?

Major Brands Using Social Media Sites

Major Brands Using Social Media Sites

Research Analyst Peter Kim has compiled an exhaustive list of major brands using Social Media … he started with a list of 500 companies, and has had to expand to two additional 500-company lists.

Check to see which Social Media sites your favorite brands are using!

Caroline

Back to the eWomenNetwork blog

Comments { 0 }

Learn From Fashion Industry Pros How to Navigate Social Media

screen-shot-2009-09-10-at-115944-am

Style Hop Fashion Website

In the fashion industry, designers have traditionally been pretty far separated from actual consumers … stories of reclusive designers secretly creating their latest masterpieces and waiting for the red carpet or the runway to unveil them abound.

But, as with just about every other industry out there, Social Media sites are changing the game for the fashion industry in a big way.  Now more than ever, designers can talk directly with their clients in real time.  The same challenges exist in terms of balancing proprietary information with connecting with their clients, and the rules are being written as you read this on how they’re doing that.

If you are interested in fashion – or your business is in the fashion industry – here are several fashion-related Social Media sites you should be aware of:

ShopFlick – combines video and shopping in a fashion-related community setting.

USTrendy – designers can post their portfolios, and fans can rate and review them.

StyleCaster – provides individualized fashion advice – similar to Amazon in how they learn your preferences as you use the site.

Sense of Fashion – a great place for new designers to display their designs with an eBay-like auction function for sales right on the site.

Sense of Fashion Website

Sense of Fashion Website

Est. Today – a site for young girls to design, display and purchase their own clothes.

Style Hop – combines fashion and gaming; allows visitors to decide on the popularity of different brands.

Even if you’re not in the fashion industry, it’s always interesting to learn what others are doing to navigate the new waters of Social Media!

Caroline

Back to the eWomenNetwork Blog

Comments { 0 }