Think about it for a moment. What is your best client worth to your business over a lifetime?  Let’s say your best client:

• produces $20,000.00 a year for you,
• she stays with you for two years,
• takes approximately 3 hours of your time to close (does not include preparing a proposal or delivering the solution to the client – you need to hire someone else to do that, if you haven’t already),
• has the potential to refer 3 more great clients to you and
• those 3 referrals generate 1.5 new clients of the same value

Let’s also say that your 30-second pitch has the potential to yield one new client for every delivery.  In this example, your client has a total lifetime value to you of $130,000.00.  Because this type of client takes an average of 3 hours to close, when you spend your time focused on this type of activity, your hourly value is $43,333.33.  If your 30-second commercial packs a million
dollar punch, you could create $1,040,000.00 in new business revenue by sharing your million-dollar message about 24 times a year – and that’s if you only received one ideal client from each delivery.

If you wanted to be aggressive and create 40 opportunities a week to share your million-dollar message, you could close 667 new clients and rake in approximately $86,700,000.  If you could actually share your pitch every 30 seconds for one hour, your
potential hourly value would be as high as 15.6 million dollars.  (I’ll share the math with you in the webinar.)

Is your 30-second commercial dynamic and compelling and does it create referrals?

If it doesn’t do that today, it can by tomorrow!

My “Million Dollar Message” formula will help you create an emotional connection to your audience, while clearly and succinctly communicating the value and impact of your solution today, into the future and the value of future opportunities that may arise for them as a result of your solution.  You’ll learn the four critical elements to landing hot referrals and creating new client opportunities.

When you can attract even one client each time you deliver your 30-second commercial, the value of your commercial is worth well into the millions of dollars.  As you focus more and more of your time talking about your business in the highest potential
environments, the value of your commercial will skyrocket into the 7 digits and so will your hourly value.  Imagine how
the power of your brand and market share will grow.

Unfortunately, most people won’t create 40 opportunities a week to talk about their business.  However, you can see the business case for having and refining a commercial that is emotionally compelling and engaging.  It is literally worth many millions of dollars to the professional that chooses to leverage it.

Without exception, every single person who learns my million dollar formula, develops, refines and delivers it well, walks away with referrals – every time!

Join me at 2:30 ET on September 20^th as I share the formula to developing your Million Dollar Message.  Networking will never be the same!  Don’t forget to ask me about creating a fail proof networking strategy that is completely aligned to deliver against your business goals and objectives.

Sheri Taber, an international award-winning strategy expert, provides her clients with nearly 30 years of organizational development and performance improvement experience.  She is the founder and CEO of The Peak Performance Group, Inc. a global management-consulting firm.

800.513.6902

www.ThePPGinc.com

Sheri@ThePPGinc.com

Join us on September 25 & 26, 2011 to learn tips, strategies and best practices that can help your business reach and surpass the million $ mark. It’s an incredible opportunity to join a community that provides inspiration and connections to help take your business to the next level! Visit makemineamillion.org/events to learn more and register today.

This was my FIRST eWomenNetwork Conference!  I know, I know what you are saying – “Girl, you have really been missing something special!”  You would be so right!

Here is some of what I learned:

Women Power – It has been a long time since I immersed myself in women-only activities.  I have many girlfriends, however most of my work has been with men.  I forgot what it was like for someone to say,  “We need a girlfriend over here!” and up rushes more than one person to help, to hug and to offer a hand.

The Importance of Purpose – “There are two days that are important in your life, the day you are born, and the day you figure out Why”.  Sandra Yancey, thank you for that line in your keynote speech!   I know WHY I was born.  In my role as an Executive Recruiter and as an Executive Coach I will certainly use that line!  The power in knowing what you are good at, what you have to sell to others and what you are built to do makes all the difference in how motivated you will be in your life.  When you can answer that question the rest becomes an adventure!

Carry a Credit Card – After an evening of Chocolate Decadence you might find, as you are walking back to your room, the opportunity to speak to someone you wanted to connect with at the Conference.  For me it was Marcia Wieder!  There is something about her that just glows.  And as the universe would have it, she just happened to be in the lobby sitting there and available.  She still had space in one of her wonderful workshops, an enrollment form in her tiny little purse and I happened to have my credit card securely tucked in my Spanx!  I am grateful for the moment to connect with Marcia Wieder and for remembering to carry a credit card.

Structure will Set you Free – Thank you Lisa Sasevich!  I know for myself that I love spontaneity and the ability to change priorities as I see fit.  Lisa’s main stage presentation showed me the value of structure and the flexibility to be spontaneous all in the same moment.  She helped me remember that “you cannot ask others to invest in you at a greater level than you are willing to invest in yourself.”  While our many family members back home think we are off at the Conference playing, it really was a BIG week of investing, absorbing all that you can learn and remembering that a commitment of time and resources can set you free.

New Friends – You meet the most amazing people, like Dr. Michelle Robin the author of “Wellness on a Shoestring” and the founder of Your Wellness Connection, a healing center in Kansas City.  I met Nikkea Devida, founder of Accelerated Results Expert, a songwriter and a female veteran. Nikkea‘s heart has been moved to write a tribute song to female veterans. She would like to sell the song and have all the proceeds go to the eWomenNetwork Foundation to help the women’s veterans initiative.  These are just two of the women I met who instantly made a difference in my life and in the moment of knowing them.

Sell Your Thing – It is not enough to be knowledgeable about what we do for a living. It is important as well to teach others to do what we do and better yet, make money doing it!  All the speakers provided us with great content, great ideas, great advice and they were all willing to teach us what they do and how they do it.  It made me reflect on the eWomenNetwork saying, “lift as you climb”.

I am back home and busy creating product offerings that I can share with my client companies and with my executive coaching clients.  My new post-Conference focus is to teach my clients the process I utilize to find the absolutely RIGHT Person to Hire and the absolutely RIGHT Job Fit.  Even though I have recruited for companies ranging from Coca-Cola and Dell Computer to smaller companies with fewer than 50 people, I never once thought about selling them the process I use rather than the service I provide.  I LOVE the thought of teaching others how to do what I do!

Thank you Sandra and Kym Yancey for your vision, for your commitment to excellence in all things and for your willingness to bring us those who will put a hand out and help others along the way.

Vikki Loving is a Platinum Member of the Chairman’s Circle

• Bring lots of business cards
• Know what your Twitter handle is (some people will only remember you as that)
• Tweet from the event so people know you are there
• RSVP using the Twtvite link
• Be Social, smile lots, and have fun
• Don’t forget to include the #Hashtag!
• If you don’t have a  twitter account, come to the BeSocial booth and we will help you set one up

1. Of course, I encourage you to “Like” the eWomenNetwork Facebook page. Just to be clear, if you happen to live in a city where there is a chapter, you may already be connected to that chapter’s Facebook page. I’m talking about the corporate eWomenNetwork Facebook page. I am posting new things about the Conference daily, and by “Liking” us, you will have access to the information instantaneously. Instead, you run the risk that your chapter Facebook page is not lifting the information and posting it. That keeps you out of the loop, and heaven knows we don’t want that to happen!

2. If you are a tweeter like me, I would love to connect with you on Twitter too! I usually post 2-3 times a day, so you are sure to get the latest nuggets of information! I love to pass them on as soon as I get them myself. My tweets include announcements, reminders, opportunities, and encouragement. Please make a note of my Twitter handle: @SandraYanceyeWN (don’t forget the “eWN” after my name or your message will go to someone else). You may also wish to know the corporate eWomenNetwork Twitter handle: @eWomenNetwork. Finally, if you have wonderful comments you’d like to make about the Conference, just include the hashtag #eWN2011. When you include this hashtag, your Conference comments will be posted to the Conference pages on the eWomenNetwork website. How cool is that? We will promote you to all our visitors for posting encouraging words about the Conference.

Just to be clear, if you have comments you wish to tweet that are not related to the Conference, just use the Twitter handle @eWomenNetwork (and don’t use the hashtag). That way, your non-Conference topics will be in the appropriate and perfect place!

3. Finally, you can always check out LinkedIn. The Conference is listed as an Event on LinkedIn. You can share the information with your LinkedIn Network by clicking on http://events.linkedin.com/11th-Annual-eWomenNetwork-International/pub/699912 and then clicking on the Share button to send InMail to your contacts. You can post comments on that page as well. Does your chapter have a LinkedIn Chapter Group? That is a great place to share and discuss Conference plans for your Chapter.

If you are comfortable, please go ahead and set up Facebook and Twitter on your mobile device. If the thought of this makes you twitch, no worries! You can either skip this or we can help you once you arrive at the Conference. We will have the “Be Social” booth set up prominently in the Expo Area. Lisa Larter, from Ottawa, Canada, will be our Social Media expert this year (don’t miss her breakout session). She and her team will be readily available at her booth throughout the Conference to answer your questions and get you moving and grooving in the social media world. She helped me, and there’s no turning back now. What once seemed intimidating is now like second nature!

That wraps up my highlights on how to maximize your Conference experience by getting social and starting now! Enjoy the tips … more to come next week!

The 2011 annual eWomenNetwork Conference (#eWN2011) is just 47 days away.  Susan Rueppel, a long-time eWomenNetwork member and devoted Conference attendee, has gathered some valuable tips for optimizing your Conference experience.  From Susan’s list, each week we will be featuring three things you can do now so that you feel well prepared to take full advantage all the benefits—from soup to nuts—that the Conference has to offer.

Over the next two weeks, we recommend the following:

• Order business cards – take plenty (200-300).  We recommend that the back is blank so that people can write down notes about you, like what you are looking for and how they can best serve you.  We also recommend that you bring cards that are not coated with a waxy finish that doesn’t allow people to write on them.
• Check out the Conference banner on the website.  Particularly, click on the link Travel & Hotel.

Tips from Susan Rueppel, Ph.D., Chief Intuition Officer, ChiefIntuitionOfficer.com

If you plan on flying into Dallas, you may wish to explore American Airlines.  AA is a national sponsor of  eWomenNetwork.  That’s great news for you because they provide a discount on flights for the Conference.  In order to capitalize on our sponsorship savings, call       1-800-433-1790 and give the American Airlines Representative our STARfile number 9971AN, or go to www.aa.com/women and enter it there.

Did you know that if you fly American Airlines, you can help the eWomenNetwork Foundation in a big way and it costs you nothing?  That’s right, when making your airline reservation, simply either mention or enter the Foundation’s Business ExtrAA account #756327, and AA will gift “matching miles” to the Foundation.  Isn’t this cool!  This is how we fly in our Grant recipients and Emerging Leaders so that they can experience the Conference just like you!  Again, nothing is taken away from you!  You can still use your own frequent flyer number and accumulate AAdvantage miles.  This is simply an “added” benefit and bonus to help the eWomenNetwork Foundation!

• Finally, don’t forget to make your hotel reservations.  At the discounted rate of $149, our room block is selling out fast.  We can’t guarantee that the hotel will honor our special discounted room rate after our set-aside block has been met, so make your reservation today to secure your room at our special rate.  For your convenience, you can click here to register or call 1-888-421-1442.

With these basic fundamentals out of the way, we’ll be back with more information to fill you with more strategies to pace yourself, take full advantage of all the offerings, and ensure that you maximize your Conference experience!

November 27^th will mark the first-ever “Small Business Saturday℠”.   This is your opportunity to invest in the success of small businesses in your own community!  Buy local and help keep your neighborhood and community economically strong.  As an added bonus, for those who support “Cause” and effect, by Liking the Small Business Saturday Facebook page, American Express will donate $1 up to $1,000,000 to Girls Inc. “to teach and empower young women to be entrepreneurs of tomorrow”.   There are other great offers on the Facebook site including  FREE small business Facebook ads for 10,000 small businesses and  American Express statement credits for 100,000 Cardmembers who register and “Shop Small” (check out the site for details).

eWomenNetwork is excited to be a part of this incredibly important initiative to support Small Business Saturday℠.  So, help us spread the word about #SmallBusinessSaturday!  Let’s all make an extra effort to support our friends and local vendors as they continue to provide value for their customers and deepen their roots in our community!

A woman was seated next to Picasso at a restaurant and wanted him to just “scribble” something for her on a napkin…So she boldly approached his table, with her napkin in hand and said,

“If you would be kind enough to just scribble something on my napkin, I will gladly pay you whatever you think it is worth.”

Picasso did just that; and when he handed her back the napkin, he said, “that will be thirty thousand dollars.” She gasped and exclaimed, “but that only took you 3 seconds!”

To which Picasso replied, “no my dear, that took me thirty years!”

What is your value…and how confidently do you articulate your gifts and talents?

How Do People Typically React or Respond to You?

Tony Robbins says that “the way you make people feel, influences their purchase decisions.” It’s no coincidence that we call people who we like and feel good about, “attractive.” Most “attractive” people are confident, positive, comfortable in their own skin, open, authentic and likeable.

According to Tim Saunders, author of “The Likeability Factor,” the Four Keys to Likeability are: Friendliness, Relevance, Empathy and Realness.

If you possess all four of these things, you’re much more likely to instantly connect with others and have them like you, trust you, open up to you and eventually do business with you.

Wherever you are in your career and in your life, don’t waste any more time not knowing the “Four Keys to Likeability.” Mark McCormack, super agent for celebrity athletes, says, “we don’t always judge people on their performance, instead, we judge performance based on how much we ‘like’ someone!”

“In a world where you can be anything…be yourself!” –Anon

There is something most attractive about people authentically being themselves…they seem very comfortable in their own skin…they feel more authentic…and thus, they put others at ease, too. They’re more likeable, trust-able and therefore more connectable. And typically, they’re also much more comfortable and effective in their communications with others.

Usually that comfort comes from a deep self-knowledge and self-appreciation of who you really are…being aware of your strengths as well as vulnerabilities; and being astutely aware of the IMPACT you have on others…the first step to building a powerful personal brand! 

http://www.ellen4branding.com/articles3.html

Don’t Miss “The Art of Personal Branding…

How to Emotionally Connect to your Market and Sell with Charisma”

7/27/10,  1:30pm CST https://events.ewomennetwork.com/event/details.php?eid=13522

 For coaches, psychologists, attorneys, physicians, and many others, writing a book is an important part of a successful career.  In case you aren’t convinced, we think there are seven dramatic impacts a successfully published book can have on your professional practice.

1.    Developing and profiting from your intellectual property

Writing a book forces you to really think through the content and the methods of what you tell your clients.  You can gloss over things or not fully develop your ideas in speaking or working with clients, but you really put your ideas to the test when you write them.

You can then figure out what types of products you can produce from these ideas – it may be a book, but it might also be audio CDs, seminars, teleclasses.  These marketing tools, but these are marketing tools that pay for themselves directly.  You also have something to sell to prospective clients and every time you speak.  The perception of the value of something you sell is higher than the perception of something you give away like a sales kit.

2.    Expanding your audience reach

You probably have clients locally, or maybe even regionally, but to do business nationally or internationally, clients need a way of knowing who you are and what you do.  A book tells a client more about how you think, what your values are – real insight into you.  And you can reach many more people than you could personally.  People you can get to come to your web site, become part of a mailing list and then regularly communicate with.  It is particularly important to publishers that you have a larger emailing list – preferably 2,000 or more.

3.    Getting much closer and more connected with your target audience

It is important to not only broaden your reach, but also to deepen it.  The sweet spot is the intersection between your exact expertise and your clients needs and wants.  You need to get intimately familiar with the audience – using demographics, psychographics, and understanding how they behave in problem-solving and where they look for help.  When you write a book, your most powerful place is where your ideal client is the same as your ideal reader for that book. Describe blogging, using blogging to create content for the book as well as to get audience reaction to your thoughts before you write or as you write.  You can test concepts and see what attracts the most attention or discussion.  Blogs that can demonstrate they are widely read are a current hot button for publishers.

4.    Proving your credibility as an expert in your field

Experts write books to communicate their wisdom in ways their audience will relate to.  Experts have their pick of clients and can set higher fees.  A book differentiates you and puts you at the top of the list.  Would you rather do a strategic plan with Tom Peters or Jack Welch, or just someone who claims to be an expert?  A book allows clients to see who you are and how you work independently – before you ever meet them, and then decide to seek you out.  Saves a lot of sales time.

5.    Building your platform to sell your core business and other products besides your book

It is a lot easier to get speaking engagements, to get booked on radio and TV, to get to be interviewed as an expert by magazines and newspapers and to begin to build your list of media contacts and corporate and association contacts when you can demonstrate your expertise without having to be there.

6.    Increasing the number of marketing tools available to you to sell your core business

As an author, you have written intellectual property you can use as marketing tools. You can write articles that are really excerpts of your book or pieces from your blog.

You can also take much better advantage of free PR opportunities that come your way when you are asked to comment on current news and trends as the expert.  Virtually all the expert commentators on news shows are authors.  They get free publicity for their products and services every time you see them on TV.

7.    Putting you on par with the most sophisticated competitors to your core business

Who else is competing with you for the same clients?  Aren’t the ones who command the greatest fees and get all the free publicity the experts who have demonstrated their expertise with books?

With a book, you can take pages and pages to show how you are different than your competitors, and cover what you see that they don’t, and show why your approach is more in tune with what clients really need.

You don’t want to compete with the other local attorney, or psychologist or life coach – you want to compete with the nationally know experts in your field and leapfrog over the local competition, even if you still want local clients.  They will line up to work with someone with a national reputation.

Writing a book is a rewarding experience personally and professionally.  Once you’ve done it, your resume has the word “author” on it forever.

Ó Jan B. King 2009         888-337-0636       www.janbking.com

Don’t Miss “The ROI of a Book for Your Business!”  6/30/10, 1:30 CST https://events.ewomennetwork.com/event/details.php?eid=13513

6/17/10 Tele-Insights with Lisa Cherney

Magnetize Your Marketing

to Attract Your Ideal Clients

Now, more than ever, it’s crucial to stand out in the crowd of competition. There are hundreds of businesses that sound like they offer the same services or products as you, and have the same certifications, degrees and title as you. Clients can’t tell the difference!

In this session you will learn:

• The critical difference between a target and an Ideal Client that can add thousands of dollars to your bottom line.
• A step-by-step method for finding the perfect words to communicate your unique approach.
• Powerful marketing strategies that will attract tons of your Ideal Clients and fit any budget.
• How to maximize the impact of all your marketing investments and get results fast.
• A simple system you can use over and over to market any product, service or business you ever have!

For more information and to register: https://events.ewomennetwork.com/event/details.php?eid=13252