by Vrinda Normand
Building your email list is one of the MOST essential strategies to grow your business online. But HOW you do email marketing can make or break your success – here’s why:
1. If your email list is too small, you’ll constantly struggle to get new clients and have no way to fill your programs
2. If you don’t build your list with the right people, you’ll have zero success with your offers
3. If you burn out your list, you’ll have to start from scratch all over again
Apply this strategy in the right way, and you’ll have a never-ending flow of clients and sales.
Building your list needs to be an everyday activity in your business, so you need to pursue a few different strategies to ensure you have a steady flow of new potential clients.
Here are 3 hot strategies to start building your list now…
1. Contribute articles to popular e-zines and blogs your ideal clients read.
This is a great way to establish your credibility and expertise in your industry. Do your research to know what the hottest topics are that your ideal client wants to learn.
Make sure your article or blog post links back to an opt-in page on your website where people can sign up for an irresistible free gift from you.
In addition to guest authoring e-zines, you can share your articles on free online article directories like ezinearticles.com. This is a great way to get more exposure – be sure to include an “About the Author” paragraph with a link to your website.
2. Create short educational online videos
Post short educational videos (2-5 minutes) with a single tip or secret that answers a burning question your ideal clients have. In your video include an invitation to your website where people can go to receive a free irresistible gift.
I recommend including your opt-in page url at the bottom of the screen in every free video so people always know where to go to receive more value from you!
Videos are one of the most effective and untapped sources of potential clients. Millions of people visit youtube.com and look for informative videos there much like they would ask a search engine for information.
3. Get Solid Joint Venture (referral) partners
For every stage of your business, you want to build healthy, strong relationships with referral partners who can help you multiply your reach, fast!
Joint Venture typically means a profit-creating project or cross promotional arrangement between two businesses for their mutual benefit – everyone wins!
Joint Ventures – often called referral partnerships – are the BEST source of potential clients for you because your referral partner endorses you to his/her community, and the people who come to you through that channel are much “warmer” and likely to trust YOU.
The best way to start is to find JVs who are a few steps ahead of you with slightly larger lists.
The next step is to create a great win-win way to “play” with these partners – in other words, cross promote each other. It may be a direct exchange of email promotion, or an interview series that you invite them to be a partner on, or it could even look like having something they offer as a bonus when your clients purchase your program.
Be clear on exactly what you both agree to offer each other and have a written agreement. Keep in regular contact with your partner, treat them with honor and respect, keep your word and make sure to create great results for your partner.
When you use these 3 key tools, you will ensure that you grow your list well, with high quality potential clients who are a match for your business.
About the Author: Vrinda Normand honed her word-savvy skills as an investigative journalist, publishing front-page cover stories for over 200,000 readers across the United States. Now she helps heart-based entrepreneurs attract clients and sales online with irresistible marketing messages. Vrinda has doubled her Irresistible Online Marketing Company every year for the past 5 years, expanding beyond 7-figures. She serves over 20,000 people in more than 10 countries.