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Free Publicity: Become the News!

Free Publicity: Become the News!
People confuse public relations with advertising. Both are accomplishing something similar, which is to expose you and your message to a targeted audience.  The main difference is one you pay for, the other you don’t, at least not as much. Both play an important role...
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How to Choose Strategic Business Partners

How to Choose Strategic Business Partners
Strategic business partners come in all shapes and sizes. Partners aren’t just the ones with whom you share profit and expenses. They are everyone from your supplier to your customer to your investor. Your partnerships will affect your business on many levels, so you need...
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How to Overcome Sales Objections

How to Overcome Sales Objections
“But” is probably the last thing any sales person wants to hear, but overcoming sales objections is at the heart of selling. Let’s face it, potential buyers will almost always have an excuse not to buy. It’s how you overcome those sales objections that is...
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