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Your Weakness Could Be Your Brand Strength

Dirty Harry once said, “A man’s got to know his limitations.” But Dirty Harry wasn’t talking about business. Truth be told, your weakness could actually be your strength when it comes to your brand. So how do you take a perceived weakness and turn it...
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Why Inbound Marketing is the Key to Your Success

What is Inbound Marketing?  Think of it as you’re the basketball net and your customer is the ball. In real terms, inbound marketing has been described as anything that provides a tremendous amount of value to your target customer without asking anything from them in...
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Marketing: It’s Not about the Customer

Your Marketing Strategy Isn’t about What the Customer Wants You might be thinking, wait a minute. I was taught that we need to focus on giving the customer what he/she wants in order to acquire more customers. Well, for sure, being customer-focused is important for...
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How to Effectively Use LinkedIn

We all know the importance of a first impression. After all, you only get one shot. This rule doesn’t only apply to meeting someone face to face it also applies online. Unfortunately this is also something a lot of people are messing up, specifically on...
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