By Heather Ross
Many new online business owners wonder how to get more subscribers to their newsletter. Simply putting a form on your website that says “enter your email address and sign up for my newsletter” will not get you a huge number of subscribers. In today’s world people are hesitant to just give away their email address. The prime way to get a website visitor’s email address is to offer a free giveaway – such as an eBook. Once your reader has your book in their hand, there are items it can include to get them to sign up for your programs and keep returning to your website.
1) Put your name and website URL in the footer of each page
By having your name and URL on each page, the reader will keep seeing it as they read your book and it will stay in their memory longer.
2) Include an about section at the beginning of your book
In your about section make sure to highlight your skills, experience and certifications.
3) Include Worksheets at the end of your book
Include worksheets that encourage readers to take steps to accomplish the advice you have given them in your book.
4) End your book with an exclusive offer to your reader
Reward your readers for taking the time to read your book and give them a coupon code for a discount on your next program.
5) End your book with action steps for your readers
After the reader has completed your book give then some action steps in the conclusion. For example, you can write – “for more free tips on … make sure to keep reading my blog” and “sign up for my next course by using the coupon code …”
6) Include a note in your book that it cannot be given away
At beginning of book write that you cannot give away the eBook and the only way to obtain a copy of it is to sign up for it at the website.
Heather Ross is a Virtual Assistant specializing in internet marketing. Heather works with businesses who want to grow their online marketing presence by using tools such as newsletters, social media, search engine optimization, WordPress web design and 1Shopping Cart. To learn more, visit her website at http://www.yourmarketingassistant.com.