Home » eWSA » 6 Ways to Build and Maintain Your Integrity

By Lisa Larter

In a world where, as quick as you can type a status update you can ruin someone’s reputation, it is amazing that people do not consider Integrity to be their most important business value.

IntegritySocial media sites can spread negative word of mouth marketing faster than the flu virus. Yet, some business owners hide with their heads in the sand rather than do the right thing.

Integrity is trust – people trust you or they don’t. It takes a long time to rebuild integrity once it is damaged. It should be guarded at all costs and valued more than anything.

To ensure that you don’t keep everything above board and your head out of the sand, here are 6 ways to build and maintain your integrity:

1. Do what you say you will do for your client, always.

2. Always arrive early for meetings, never be late. When you are late for a meeting you are saying that your client’s time is not important.

3. If you make a mistake, fix it, even if it costs you money. Not only is this good business sense, it is the right thing to do.

4. Always overdeliver. People are often under-whelmed by the service and support they receive for the money they spend. Always strive to give more than your clients expect.

5. When uncertain, seek clarification. If something does not seem right, double back and ask the client rather than assume. I think we all learned what “Assume” meant years ago.

6. Always take the high road. It is easy to blast people on Twitter and Facebook, name them and shame them. But in the end, this only makes you look bad. When things go wrong, do the right thing and take the high road in how you behave.

Remember, you control your behavior. You as a professional have an obligation to do what is right for your client. Make integrity one of your core values and your business will grow and prosper because your clients will become world of mouth marketers who sing your praises daily.

The alternative is not worth the loss of sleep at night. Let’s be honest, it doesn’t feel good when you fail to step up and do the right thing. This is why I always do my best to overdeliver. For example, in The Social Business Academy participants get everything they are promised plus bonuses and even a few surprises along the way!

It is always a good time for positive change in your business. If you find yourself in these situations, make that change now and enjoy better business relationships and a larger bottom line in the months to come.

Do you have a great way to respond to negativity, especially on social media without hurting your integrity? Share it in the comments below!


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