Guest Post by Maria Coyne @Key4Women
The third Key4Women Confidence Index is hot off the press, and results point to increased optimism about the economy. Women business owners who responded to our twice-a-year survey by the Center for Women’s Business Research said they are seeing signs of an upturn. Look at these comparisons with surveys taken in the spring and fall of 2009: Sales are up. Selling prices are up. Planned hiring is up. These improvements seem to be boosting positive outlooks. In our latest research, nearly 60 percent said they believe business conditions will improve over the next six months, compared with 48 percent a year ago. Similarly, the number of women business owners who believe the economy will worsen in the next six months dropped by half.
We get what we believe. I didn’t know there was a recession that started a couple of years ago because I don’t watch the news. Instead of experiencing a downturn, I was focused on my goal to break into a6 figure income, and I accomplished that two years in a row!
In my case, ignorance was bliss…and quite profitable!