Learn From Fashion Industry Pros How to Navigate Social Media

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Style Hop Fashion Website

In the fashion industry, designers have traditionally been pretty far separated from actual consumers … stories of reclusive designers secretly creating their latest masterpieces and waiting for the red carpet or the runway to unveil them abound.

But, as with just about every other industry out there, Social Media sites are changing the game for the fashion industry in a big way.  Now more than ever, designers can talk directly with their clients in real time.  The same challenges exist in terms of balancing proprietary information with connecting with their clients, and the rules are being written as you read this on how they’re doing that.

If you are interested in fashion – or your business is in the fashion industry – here are several fashion-related Social Media sites you should be aware of:

ShopFlick – combines video and shopping in a fashion-related community setting.

USTrendy – designers can post their portfolios, and fans can rate and review them.

StyleCaster – provides individualized fashion advice – similar to Amazon in how they learn your preferences as you use the site.

Sense of Fashion – a great place for new designers to display their designs with an eBay-like auction function for sales right on the site.

Sense of Fashion Website

Sense of Fashion Website

Est. Today – a site for young girls to design, display and purchase their own clothes.

Style Hop – combines fashion and gaming; allows visitors to decide on the popularity of different brands.

Even if you’re not in the fashion industry, it’s always interesting to learn what others are doing to navigate the new waters of Social Media!

Caroline

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